New things are on their way soon
Words to support the services and clients that we serve.
Describes the clients that we serve
Words to support the services and clients that we serve.
Words to support the services and clients that we serve.
We take care of your marketing, identifying the right strategies for the right time.
It's All About Your Clients
First things first. It IS all about your clients. So it stands to reason that the most important part of your marketing is identifying who exactly they are. Sounds obvious, but there is more to it. You want to create a value proposition for all of your clients and really segment them by smaller commonalities. This makes it easier to identify what their exact challenges are, needs and then how your platform / service fits those needs.
If your clients cannot see the answer to their problem in your services or that you understand what issues they are facing, then they won't buy from you and it has to be specific, so you need to show that you get their challenges. If you aren't getting your messages in front of the key decision maker, then again, this will make your selling your Tech SaaS proposition to them, even more difficult.
Client value propositions are the cornerstone of all of your marketing efforts. This will feed into what you say, how you say it and you should be constantly reviewing these avatars or profiles, because things are constantly evolving and changing and so will your client's challenges as well. This should and will always be your starting point.
We balance creative marketing with an analytical results-based approach to identify the best marketing strategy for your go-to-market plans.
Mapping out the marketing direction of travel for your goals
60% of budgets are spent on the wrong marketing activities. And an even higher proportion are focussed on the wrong strategy entirely because they centre on a sole channel approach.
We'll start with a marketing audit, review your website for content, CTAs and review your client value propositions. We'll make recommendations and build out your client propositions to ensure you have the right strategy to speak to your target audience. Then we'll work on building an effective Marketing Strategy plan to launch your SAAS to market. We'll identify which marketing levers to pull and push and when.
Our marketing recommendations are based on data, testing and research matched to your client's pain points. Our experience lies in:
Value
Propositions
By client segment | By priority | Identify key pain points
Content Marketing Strategy & SEO
Articles | Blogs | Thought Leadership | Surveys | On page SEO
Social Media Strategy
Organic planning | Channels for audience | Content calendars
Marketing
Strategy
Full marketing strategy | On & Offline | Marketing mix | Calendar
Lead Generation strategy
Building funnels | Landing page design and testing | Strategy
Email marketing and automation
Automation sequences | Funnel building | Analysis | Engagement
Brand
Messaging
Core messaging from value proposition documents | Words and images
Paid search and paid social
Paid channels | Strategy | Timing | Planning
Strategic Marketing strategy
PR | Research | Awards | Events | Case studies
Client successes
"Rachel has managed our social media, promotions and advertising with flair. She brings a thoughtful strategic outlook to all of her work. I would be delighted to recommend her"
Fiona Jack, Managing Director
A few of the clients we've been delighted to work with:
Speak to us about our marketing audit or marketing strategy planning