A boutique UK B2B digital marketing agency
We take care of your marketing, so you can focus on growing your business
Hi, I'm Rachel :)
RAD Marketing (formerly So What Marketing) is a full service boutique marketing service for small to medium sized businesses and start ups who are selling B2B (business to business marketing). With over 15 years big brand B2B experience, and 5 years' helping small to medium sized businesses, the RAD Marketing team are passionate that your marketing should be adding value. We are a small agency that helps businesses with many areas of their digital marketing including SEO agency services, social media content creation, email marketing and marketing strategy.
Supporting You With Cross-Sector Marketing Experience
You can expect help and support to make audience connections that convert to sales. As we're putting various activities to the test daily, across our clients projects, adjusting and resetting, it means that we are on top of what works (so you can expect to be too). We work with clients by either slotting into their business as a full marketing service, where they might not have the marketing expertise or bandwidth to manage their digital marketing. We also work with clients to help them to identify where they can make improvements to their digital marketing so that they can focus on doing what they love and growing their business.
RAD Marketing is ideal for you if you hate marketing
Do you struggle with the idea of marketing? Do you feel like you cannot be bothered to do your marketing? Or do you hate the thought of having to market your own business? If that sounds like you, then we can help. We'll even help you to get passionate about marketing your business again too.
RAD Marketing helps business owners that don't have any time for marketing
Most of our clients are busy out delivering services to their clients or helping their clients to get better in other areas of their business and don't often have enough time or the resource in house to deal with marketing their business. That is where Rachel Doyle marketing can help. We work with businesses on their SEO to make them visible in search rankings, we help them to deliver successful social media strategies that grow their email marketing lists and create automated email marketing campaigns that deliver results.
RAD Marketing offers a temporary marketing service to businesses
We also offer a temporary marketing service to businesses where they need an additional team member for a short term marketing project, or to cover maternity and sick leave. Having worked across a number of sectors we are able to get to speed quickly by understanding the customers base that you are targeting. Having worked with direct marketing services and marketing communications activities we are well suited to covering all of the marketing mix.
Working with RAD Marketing can help you grow your business:
We make quality digital marketing activities affordable for businesses and by using RAD Marketing to deliver marketing services directly, our customers are able to focus on growing their business.
Find out how we can help you to focus on the right digital marketing activities for your B2B business to convert more sales, grow your customers' lifetime value, and increase the number of direct prospective enquiries.
Done By You
You want to maintain control of your marketing, you like learning new things and you are looking for some guidance in what you should be focussing on.
Choose from our packages that suit your needs, from a light touch, to guided sessions, templates and follow up. Prices range between £250 - £500.
Ideal for you if:
You don't want to commit to a monthly marketing fee
You want to learn the skills to do it yourself
You need help to set up templates or understand how to place an ad
You want to learn the latest best practise in marketing your business to place you ahead of your competition
Done For You
You would like to be able to focus on what you do best; running your business. You work with us on a project basis or we work as your marketing department.
Packages start at £500, everything is bespoke to you and your client base, as you have specific needs for your business and one size never fits all!
Ideal for you if:
You would like someone else to manage the marketing for you
You want to maintain and element of control but don't want to spend the time implementing
You are looking for a bespoke service, rather than a limited number of options that don't fit your business needs.
If you are looking to learn more about marketing, social media, how to create great graphics with shortcuts, how to carry out your website review, a marketing audit, or how to improve your organic SEO then you'll find all that you need here.
You can choose from a number of short video courses to fit around you. All delivered by video and available on our members platform.
Ideal for you if:
You want to learn how to improve your marketing by yourself
You want to learn at a time that suits you, rather than meeting with someone
You are interested in the latest best practise in digital marketing
What People Say
"Rachel has managed our social media, promotions and advertising with flair. She brings a thoughtful strategic outlook to all of her work. I would be delighted to recommend her"
Fiona Jack, MD
How can you work with RAD Marketing?
Find the digital marketing help you're looking for
I'm looking for help with SEO
We work with businesses to help them with their SEO content. We help businesses with their onsite seo and technical seo. You want to be producing keyword rich and SEO worthy content. We can help you to identify what keywords you should be targeting and continuing to grow this for you, so that you are adding more keywords options to rank against.
We can also identify how your competitors are performing, finding out what their best performing pages and content are and how you can improve on it. We work on your on page SEO content to identify the organic keywords and long tail phrases you need to set your business apart and featuring higher up the ranking.
We'll also work with you to build a backlink profile.
It is worth remembering that SEO is the first part of the step, seo rankings can be challenging and some keywords are easier to rank for than others. You should remember that while seo and organic rankings are important, what your website says and does is also a vital part of your SEO and is an important part of the conversion journey.
What is SEO?
SEO is also known as Search Engine Optimisation. It is the work that goes into your website to optimise your content both within the words that are written and appear on your website as well as the technical parts of your website.
How can I find keywords for my business?
Keywords are the key search terms that you want your business to be known for. You will constantly be adding to this list of keywords. Keywords are an important part of your website and your content and it is worth taking the time to think about and identify what your keywords are.
What are backlinks and why are they important?
Backlinks are links from other people's websites, that link to a page on your website. They are anchored into text within someone else's blog, or from a directory listing. They are important as they form part of Google's metrics when they are looking at the domain authority of a website. In other words, if your website has lots of links to it and those links come from other reputable websites, then you can improve your domain relevance and authority. Again, if you look at your closest competitors, you will see that if they have been established for a long time, they will have gathered many backlinks to their website. Backlinks signifity to Google that your business is a genuine one and that people trust it. Much like the premise of know like and trust, when people are getting to know you and your business, Google also applies something similar through the metrics that it looks at.
I want a full marketing service from a marketing agency
Offering a full marketing service, where we run the whole marketing function, or help SMEs with their marketing by focussing on one area of their marketing or project. This enables you to focus on running your business. We cover all elements of digital marketing. Details are further down this page and plans and pricing can also be found here. Prices start from £750 per month
I need help building a digital marketing strategy
Not sure where to start with your marketing or how your marketing will deliver the sales (conversions) that you are after? We'll go through a marketing audit of where you are and how you can move forward effectively.
I am struggling to get new business
We work with small to medium sized businesses many of whom are all trying to achieve the same thing - grow their business and get in front of new clients. We work with our clients to help them to identify who their ideal client is. Then we work on marketing messaging and proposition to make it really clear what the product or service is that they are selling and to clearly communicate how their product or service helps their ideal clients. We work with these businesses to identify their ideal niche (or niches) and to work out the best way to target and approach those ideal clients. We can advise on channels that those groups may be appearing on and suggest ideal ways to get in touch with them. This will be through more than one marketing activity, as to enjoy success in your marketing you need to do more than one marketing activity.
Marketing Done By You
I want to learn how to do marketing for myself
Harmony - free strategy call (30 minutes)
Revitalise - 1 hour power hour call - to cover any area of your marketing, new business pitches, presentation reviews or any integration issues with your email and website
Invigorate - Marketing strategy plan and a 1 hour call to go through the main elements and how you can move forward
Energise - 2 hour call to launch your marketing strategy includes templates and a follow up 2 hour review to ensure all is working for you and trouble shooting any challenges
I am not sure what marketing I should be doing?
Marketing is an important part of your business and it is something that you need to dedicate time each week to. Even getting recommendations for your work, is still marketing as those people who you have worked for, are moved to share you as a recommendation with their network.
Social Media Management
I'm looking for help with my social media channels
From posts design and scheduling to branding and engagement packages. Full details of services here. Pricing starts from £500 per month. See some examples of designs here.
I promote regularly on social media but I'm not getting business
We are often contacted by clients who are promoting content on social media but they aren't getting much interest or follow up on their content. Firstly we work through their marketing messaging to ensure that this is clear, we work with the client to make sure that they are targeting their niche correctly (that they have a niche) and that it is clear what you want people to do with your content. We also have the talk about how social media isn't the only channel to market and shouldn't be relied on as such. In B2B marketing, we see more sales and conversions taking place from email marketing than via social media marketing.
I'm struggling to get my stuff seen on social media
Engagement has been falling of late coupled with a reduction in digital marketing traffic. The return to work with some returning to the office has seen an impact on social media traffic.
Should I be posting to all social media channels?
No. Firstly you should identify who your core client is and make sure you have identified a niche. Then you need to work out where it is that they appear or hangout on social media. That might also be groups they are members of as well as hashtags that they might be following.
I'm looking for help to set up and run email marketing campaigns
If you're looking for automation strategies to convert your email subscribers, or starting with a lead magnet strategy to grow your list, you'll find what you need here. We work strategically to create campaigns to suit your subscribers interactions with your emails, identifying and growing engagement throughout your email marketing.
Is email marketing right for my business?
Email marketing still drives a huge number of conversions and calls in B2B marketing. GDPR has helped to remove spam from people's inboxes . That said, you need to be prepared to create a regular email marketing strategy, where you communicate with your list at least once a month but no more than once a week. All of your emails should be adding value, so gone are the days of the newsletter where you talk about what you've been doing. Move over for focussed emails that identify solutions for the reader. Don't panic though, because you can repurpose your content. If you take a step back, you'll probably realise that you have a lot of content created already, from blogs, to videos, to social media posts which can be created into a longer form of content for an email.
What should I avoid with email marketing?
Apart from the obvious, no spammy words and material, out goes too many photos, coloured headings and lower case letters at the start of sentences. Do check how your email formats in all email providers; whether that is Microsoft office, Google mail / Gmail, hotmail and yahoo as all email providers are different.
Video editing/ Podcast services
I am looking for help to create videos about my business
We work with small to medium sized business owners to help them to tell their stories through video content. In many cases, you will have created a lot of content over the years from blog writing. We can use this to create new video content that you can share on your social media channels or via your website. Video has been the fastest growing content area for years and it is one way to give a boost to your SEO too.
AIMS International UK
AIMS International Ireland