I'm looking for help with SEO

We work with businesses to help them with their SEO content. We help businesses with their onsite seo and technical seo. You want to be producing keyword rich and SEO worthy content. We can help you to identify what keywords you should be targeting and continuing to grow this for you, so that you are adding more keywords options to rank against.

We can also identify how your competitors are performing, finding out what their best performing pages and content are and how you can improve on it. We work on your on page SEO content to identify the organic keywords and long tail phrases you need to set your business apart and featuring higher up the ranking.

We'll also work with you to build a backlink profile.

It is worth remembering that SEO is the first part of the step, seo rankings can be challenging and some keywords are easier to rank for than others. You should remember that while seo and organic rankings are important, what your website says and does is also a vital part of your SEO and is an important part of the conversion journey.

What is SEO?

SEO is also known as Search Engine Optimisation. It is the work that goes into your website to optimise your content both within the words that are written and appear on your website as well as the technical parts of your website.

How can I find keywords for my business?

Keywords are the key search terms that you want your business to be known for. You will constantly be adding to this list of keywords. Keywords are an important part of your website and your content and it is worth taking the time to think about and identify what your keywords are. This list will continue to grow and evolve over time. If you run a report on your competitors, if they have been established for a long time, it is likely that they rank for many hundreds of keywords. This is why it is a task that is ever evolving. Once you start to rank for keywords, you want to carry out more work to ensure that you rank for more keywords. There are many providers that will enable you to run a keyword search from your competitors, that will suggest new keywords for you as well as identifying what you currently rank for. These keyword rankings will form part of a google search, so when you type a query into the search bar in Google, you should be able to see your content appearing.

What are backlinks and why are they important?

Backlinks are links from other people's websites, that link to a page on your website. They are anchored into text within someone else's blog, or from a directory listing. They are important as they form part of Google's metrics when they are looking at the domain authority of a website. In other words, if your website has lots of links to it and those links come from other reputable websites, then you can improve your domain relevance and authority. Again, if you look at your closest competitors, you will see that if they have been established for a long time, they will have gathered many backlinks to their website. Backlinks signifity to Google that your business is a genuine one and that people trust it. Much like the premise of know like and trust, when people are getting to know you and your business, Google also applies something similar through the metrics that it looks at. RAD Marketing helps clients to grow their backlink profile from reputable websites as well as other importatnt elements of SEO.

I want a full marketing service from a marketing agency

Offering a full marketing service, where we run the whole marketing function, or help SMEs with their marketing by focussing on one area of their marketing or project. This enables you to focus on running your business. We cover all elements of digital marketing. Details are further down this page and plans and pricing can also be found here. Prices start from £750 per month

I need help building a digital marketing strategy

Not sure where to start with your marketing or how your marketing will deliver the sales (conversions) that you are after? We'll go through a marketing audit of where you are and how you can move forward effectively.

I am struggling to get new business

We work with small to medium sized businesses many of whom are all trying to achieve the same thing - grow their business and get in front of new clients. We work with our clients to help them to identify who their ideal client is. Then we work on marketing messaging and proposition to make it really clear what the product or service is that they are selling and to clearly communicate how their product or service helps their ideal clients. We work with these businesses to identify their ideal niche (or niches) and to work out the best way to target and approach those ideal clients. We can advise on channels that those groups may be appearing on and suggest ideal ways to get in touch with them. This will be through more than one marketing activity, as to enjoy success in your marketing you need to do more than one marketing activity. Book a call with us to see how we can help.

I want to learn how to do marketing for myself

This is for you if you are interested in being able to carry out the activities yourself. You can find out more about our packages here in summary:

• Harmony - free strategy call (30 minutes)
• Revitalise - 1 hour power hour call - to cover any area of your marketing, new business pitches, presentation reviews or any integration issues with your email and website
• Invigorate - Marketing strategy plan and a 1 hour call to go through the main elements and how you can move forward
• Energise - 2 hour call to launch your marketing strategy includes templates and a follow up 2 hour review to ensure all is working for you and trouble shooting any challenges

I am not sure what marketing I should be doing?

Marketing is an important part of your business and it is something that you need to dedicate time each week to. Even getting recommendations for your work, is still marketing as those people who you have worked for, are moved to share you as a recommendation with their network. So at a minimum, you should have at least two channels to market to you prospective clients with. However, before you even get that far, you need to think about who your ideal client it. Now your business services or products might be suitable for anyone, but you need to cast the net to your niche. The more focussed you are on your ideal clients, the more concentrated you can become on their needs and challenges and how your services or products directly answer those challenges. Then once you know who your niche is, you need to work out how you are going to approach them. Email marketing is still a highly converting marketing tool. In fact gdpr has helped with this as emaill inboxes are more focussed and it is easier to get rid of spam. Therefore you want to have a strategy that includes building an email marketing list. Social media is a great way to drive traffic to your website, but it won't necessarily get you a client directly, so manage your expectations here. That said, if you aren't on social media, how are people going to find you? Is your website strong enough to convey your personality and message that you want to get across to your ideal audience?

I'm looking for help with my social media channels

From posts design and scheduling to branding and engagement packages. Full details of services here. Pricing starts from £500 per month. See some examples of designs here.

I promote regularly on social media but I'm not getting business

We are often contacted by clients who are promoting content on social media but they aren't getting much interest or follow up on their content. Firstly we work through their marketing messaging to ensure that this is clear, we work with the client to make sure that they are targeting their niche correctly (that they have a niche) and that it is clear what you want people to do with your content. We also have the talk about how social media isn't the only channel to market and shouldn't be relied on as such. In B2B marketing, we see more sales and conversions taking place from email marketing than via social media marketing. Social media is a means to getting yourself noticed and for helping with the problem of how you get people to know, like and trust you. It is also a means of growing a community and a following. However, sales are not likely to come from a couple of posts. You need to be visible by both video and posting strategy but need to also include an email marketing strategy and what you should be trying to do through your social media is to get people to sign up to your email list.

I'm struggling to get my stuff seen on social media

Engagement has been falling of late coupled with a reduction in digital marketing traffic. The return to work with some returning to the office has seen an impact on social media traffic. It is worth remembering that the digital social marketing space is very full. So much content is being generated and posted to social channels as new services are made available. The race for engagement and visibility is even harder to win than it was a number of years ago. On top of this, many social media platforms operate a pay to play strategy and their algorithms will boost your initial posts in front of people and then you'll have to work harder to get people to see your stuff, particularly if people were not that interested in the first place.

Should I be posting to all social media channels?

No. Firstly you should identify who your core client is and make sure you have identified a niche. Then you need to work out where it is that they appear or hangout on social media. That might also be groups they are members of as well as hashtags that they might be following.

I'm looking for help to set up and run email marketing campaigns

If you're looking for automation strategies to convert your email subscribers, or starting with a lead magnet strategy to grow your list, you'll find what you need here. We work strategically to create campaigns to suit your subscribers interactions with your emails, identifying and growing engagement throughout your email marketing.

Is email marketing right for my business?

Email marketing still drives a huge number of conversions and calls in B2B marketing. GDPR has helped to remove spam from people's inboxes . That said, you need to be prepared to create a regular email marketing strategy, where you communicate with your list at least once a month but no more than once a week. All of your emails should be adding value, so gone are the days of the newsletter where you talk about what you've been doing. Move over for focussed emails that identify solutions for the reader. Don't panic though, because you can repurpose your content. If you take a step back, you'll probably realise that you have a lot of content created already, from blogs, to videos, to social media posts which can be created into a longer form of content for an email.

What should I avoid with email marketing?

Apart from the obvious, no spammy words and material, out goes too many photos, coloured headings and lower case letters at the start of sentences. Do check how your email formats in all email providers; whether that is Microsoft office, Google mail / Gmail, hotmail and yahoo as all email providers are different. Simple and added value content are winners these days and don't follow fads. Avoid emojis in subject lines and don't use lowercase letter at the start of a sentence, in your header or visible line text. It looks terrible in an inbox and you'll only annoy grammar pedants (there are more around than you realise). Do pay attention to the subject line for each email and take a look at what has worked well for you here but under no circumstances should you use click bait titles. Email marketing is about credibility. Keep your emails helpful, to the point and add value.

I am looking for help to create videos about my business

We work with small to medium sized business owners to help them to tell their stories through video content. In many cases, you will have created a lot of content over the years from blog writing. We can use this to create new video content that you can share on your social media channels or via your website. Video has been the fastest growing content area for years and it is one way to give a boost to your SEO too. This is the type of video we can create, with subtitles or captions as many social media platforms open videos on mute. Plus if someone is in a business office on on the train, they are unlikely to have sound on.